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Keys to Success

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What a Workplace Travel Plan looks like, what it costs and what it achieves depends on the organisation developing the Plan.

But, if you want to give your Plan the best chance of changing employee travel behaviour and achieving the outcomes you want, the evidence suggests that these are the ‘keys to success’:

  • Goal articulated - What's the big picture issue?
  • Objective clearly defined - what do we want to achieve?
  • Recognition that strategy is on-going, not one off
  • Reponsive to unique conditions of site and characteristic of the organisation
  • Measures in place prior to occupation of new development (if applicable)
  • Management commitment & strategy aligned with internal corporate objectives
  • Systematic approach to monitoring and reviewing performance
  • 'Problem' understood and defined - baseline data from staff surveys, qualitative research & benchmarking, identification of site opportunities & barriers
  • Hard, outcomes based targets ('achievable & stretching')
  • Successful negotiations with transport providers/local government
  • Package of measures (incentives & disincentives) - clearly based on analysis and objectives
  • Regular evaluation of effectiveness
  • Car parking options consistent with objectives
  • Budget committed
  • Individuals nominated with responsibility for travel plan development
  • Partnerships developed (with local authority, transport providers, neighbours)
  • Continuous employee engagement, responsive to concerns, from inception
  • Open, honest & straightforward information provided
  • Transport strategy documented & available

Success is all about process

“...go about it the right way and you’ll end up with the right outcome...”

The basics of developing a Workplace Travel Plan do not need any particular transport planning expertise. You might want to buy-in some specific advice, but there are considerable benefits to doing as much as possible of the planning in-house. After all, it’s your organisation that’s going to have to live with it, so the more you know and understand about it the better.

Success lies in following the process outlined below. It is based on established transport planning principles and practice. It starts with ‘agree goals’ and the whole process is shown as circular because a Plan should keep evolving over time.

Employee Engagement

  • Agree Goal

  • Set Objectives

  • Quantify the 'Problem'

  • Design Strategy

  • Detail & Implement Actions

  • Monitor & Review

Keep in mind the significant benefits that sticking to the process will bring:

  • You will end up with a best practice Workplace Travel Plan
  • Everyone will understand why you have a Workplace Travel Plan
  • Everyone in the organisation will know what is expected of them
  • People are unlikely to object to particular measures
  • You will be able to assess whether a measure is appropriate or not
  • You will know where and when to target your resources
  • You will be able to justify why some things have been included and others not
  • You will have, ready made, the basis of a solid case to convince decision makers within your organisation of the need for a Workplace Travel Plan

Remember, a Workplace Travel Plan is NOT a document

It is a 'living' tool for managing and resolving travel and transport issues

It may be articulated in a document, and often this is a requirement of planning consent, but it is much more than a document

Need a bit more help figuring it out...?

If it all seems a bit daunting and long-winded, and you’re wondering if it’s really worth the effort (and why can’t you just start with a travel survey...?), take a look at the Case Study Example.

This will also be useful for organisations that have started mid-way through the process, and might now want to go back and try and fill in the gaps.

The Case Study example explains the different stages in detail, demonstrates how the whole process is designed to fit together, and gives examples of ‘good practice’ and ‘poor practice’ to illustrate each of the points.



See how it can work in practice:
Follow the progress of fictitious ’Company PCAL’ in  developing their Workplace Travel Plan

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