Description

The Transport Strategy was developed in-house by Optus, following recognised transport planning principles and process. It is informed by detailed data analysis, extensive employee engagement and supported by the CEO and CFO. The strategy is self-funding, using revenue raised through charging for car parking spaces.

Three strategic themes make up the Transport Strategy, each designed to work with and compliment the other themes:-

• reducing the need to travel;
• improving non-car methods of travel; and
• ensuring the most efficient use of car parking spaces.

A selection of individual measures provides the tools for achieving each theme (some examples are shown in the diagram below). The choice of measures was not automatic prior to selection the effectiveness of each was assessed, through detailed technical analysis, in terms of achieving the key outcomes:

• will it help Optus people get to work?
• will it help Optus meet the Development Approval mode share targets?
• will it fit with Optus aim to minimise the environmental footprint of the site?

The Transport Strategy three strategic themes and examples of measures

In the same way as the three themes will not work as effectively in isolation, there are deliberately intended synergies between specific measures. In essence, the sum of the whole is greater than the sum of the individual elements.

At the core of the strategy, and critical to its success, is a continuous process of open and honest engagement with employees (represented by the 'i' in the diagram), using a broad spectrum of participation/involvement tools.

As occupation of Optus Centre Sydney moved into business as usual, Transport Strategy measures have continued to be enhanced and new initiatives developed in response to employee preferences and transport infrastructure changes.